You’ve just signed a contract with a content provider. Here’s how to make the most out of that collaboration. Everything starts with a good brief. Let’s begin with what a brief should be. A project brief is a short document that sums up key details relating to a project, giving the content creator working on your project clear guidelines and

There’s no one correct answer to this question, unfortunately. However, there are a few factors you might take into account while deciding what’s the best time to publish a blog post. Afternoon and evening posts get the most shares. According to a TrackMaven research study, 3pm EST blog posts get the most shares. However, due to the sheer volume of

The time of day you send out your content matters. No matter how amazing your newsletter or other promotional materials will be, they’re a wasted effort if they chill in someone’s inbox unopened. What day and time you send emails will directly impact your open rates and click-through rates. Everyone’s inboxes are always overflowing with content. So, what’s the deciding

Sending out newsletters regularly can do wonders for your company. It helps your subscribers remember your business, and whenever they share your newsletter, it can bring in new customers. However, you need to issue newsletters regularly and produce interesting content to share for all that to happen. Have you run out of fresh ideas? We’ve got you covered. Here are

Even the best post can do better if you add images. They can be used simply to illustrate what you’re writing about or even induce emotions. At the very least, they make the text seem more dynamic and less monotonous, which will encourage your readers to spend more time on your website or newsletter. However, you cannot just lift a

Updating your mailing list shouldn’t be a chore, and it shouldn’t take up too much of your time. Of course, you can do it manually, but, let’s face it. There are better, more productive ways to spend your time than just typing in contact information into your mailing list. Alternatives? There’s an app for that. More than one, in fact.  Google

Despite what many think, content strategy and content planning are not the same thing. Content strategy works like a theoretical background for your content creation. According to content strategist Kristina Halvorson, “Content strategy plans for the creation, publication, and governance of useful, usable content. What’s a content plan, then? It’s an operational plan for your publication process and is defined

So, you’ve had a fantastic idea for a blog post. You’ve chosen your topic, done the research, and written an amazing piece. You’ve even optimized it for SEO. Now, it’s been published on your website, and… that’s the end? Writing the post is only the first step in its publication process. No matter how great your piece is, it’s not

Writing blog posts can help bring in new business and keep your clients coming back. Here are five tips for creating interesting, top-quality blog posts. Know your audience.Make sure you know your audience. Without that key focus, your content may be a bit of hit or miss. Depending on whom you’re targeting and who is reading your content, you might

Newsletters, promos, and special offers can be a great way of bringing in new customers and more business. And yet sending out quality content means little if your mailing list is tiny and is not growing. Sure, a signup button on your website is a great start. So, put that button somewhere visible. Better yet, throw in a promo code.