Mastering the Art of Copywriting in the Digital Age

In the digital age, crafting compelling copy is not just a skill, but an art form. It requires a blend of creativity, strategic thinking, and a deep understanding of the audience’s needs. Here are some expert tips on how to master this art and create engaging, effective content. Consider the problem your copy is solving. Prioritize your audience’s needs over

Why produce content?

Making content for yourself or your company seems like a waste of time. But there is a reason to produce public creativity, be it commentary, blog posts, or even code commits. In short, it gives you and your company a leg up in everything from negotiations, outreach, to customer interaction. Consider this post by Simon Willison, a programmer and blogger:

Prompt engineering for ChatGPT

Prompt engineering. You hear the words and a chill runs up your spine. I thought we weren’t supposed to be programming with this AI revolution. Here’s the good thing: you aren’t. Prompt engineering isn’t a process, it’s a strategy. It will help get better results when using ChatGPT. Regardless of the version of ChatGPT you are using, these techniques are

The 4 easiest ways to use AI right now

No matter what you need AI for, there’s likely an AI tools available that will suit your needs. With so many options available in the market, however, it can be hard to decide. In this article, we will explore the four best AI tools available for use right now. ChatGP ChatGPT is generally hailed as the best original AI tool.

Building my own guillotine

By John Biggs I’ve been messing with generative AI for the past month or so and, over the last few weeks, I’ve finally put together something extremely interesting. But first, some context. When I first started blogging, I used to write 28 posts a day. We’d get paid by the post and for traffic so the goal was to get

AI is someone else’s intelligence

We came across a very interesting article about AI that everyone should consider before, well, laying off an entire design team or in-house marketing group. It’s by Jonathan Zdziarski. In the piece he writes that AI isn’t artificial intelligence, it’s someone else’s intelligence. We’ll quote liberally here because these points are important: The danger of this type of ML is

AI Content Creation – an interactive course led by John Biggs

Like you, I’ve been thinking a lot about how AI and new technologies will soon change our lives, careers, and the world. Unlike many, I’m not afraid of AI. In fact, I’ve embraced it. I’d like to offer a two-hour class on how I use AI tools to assist me in my day-to-day writing, including how I write an entire

John’s new book, Pitch Decks for Founders, is available now

“Send me your deck.” Every founder has heard this and, if you’re not prepared, the result is often fear and confusion. What’s a deck? Is it a presentation? A document? A business plan? What should go in your deck? How should you write it? Who should write it? What does a modern deck look like? And then there are all

When you write, Save the Cat

The hero’s journey. It’s what every novel, short story, movie, and show is based on. Kurt Vonnegut outlined a few versions of that journey: the Cinderella story, the Man in Hole, the Boy Meets Girl. Authors use these plots to build the content you love. Most recently, however, they’ve been using something called Save the Cat. It’s a three-act structure

Why you shouldn’t depend on AI for email newsletters

We asked our ChatGPT assistant, Quickbeast, to write a newsletter with a prompt: Write a 500-word post about why you shouldn’t depend on AI for email newsletters. This is what we got: by Quickbeast Email newsletters are a great way to keep your customers informed about your business and its offerings. However, it is important to remember that relying solely