Know when to give up on a blog post

It may seem counter-productive. We’re always giving you tips on how to start writing and keep going. Discouraging you from writing shouldn’t be on our agenda, right? And yet, sometimes, the best thing you can possibly do for yourself and your blog is to abandon your draft and start from scratch. Every writer does it. Quitting isn’t the worst thing

Creating a writing schedule for the New Year

The dreadful 2020 is finally over. Now that 2021 is finally here, it’s time to put your New Year writing resolution to practice. Don’t procrastinate starting your project. Procrastination is the arch-enemy of every great plan—it slowly saps away our resolve. It’s so easy to say I’ll start tomorrow; after all, just one day delay is nothing serious. But, keep

How to set your writing New Year’s resolutions

Everyone is more than ready to leave 2020 far behind and preferably never visit it again. This holiday time is vastly different for many of us and for many reasons. Perhaps, there’s going to be an empty chair at the table for the first time, with someone’s absence so palpable it’s hard to breathe. Or maybe, instead of seeing family

Find focus in a world full of distractions

In an ideal world, you’d sit down at your desk, inspired and eager to work, in a completely distraction-free setting. You’d open your laptop, and the words would just flow Real life, however, has little to do with that perfect reality. The kids are howling. The construction site down the street is drilling (again!). Someone has been calling or messaging

Create a clickable press release and boost your media presence

Sooner or later, pretty much every business owner stands before a very crucial task: writing a press release. This short communication, approximately a page long, will determine the media coverage of your event, service, or product. A news release can make or break your brand. A well-crafted one can help promote your business and build your relationship with the press.

How to stay sane – and solvent – between Thanksgiving and New Year’s

Grab your advent calendar; the holiday season is fast approaching! As you’re sipping mulled wine, eggnog, or hot chocolate, you’re probably thinking about how to promote your business in these uncertain and distracting times. Here are a few tips for getting the word out during the holidays. Adjust your promotion to the season. Perhaps longer hours are needed to avoid

How to break through to customers during the Holi-daze

Thanksgiving is right around the corner and in just a few days everyone will have a tummy full of turkey and a head full of dreams. We’ll be thinking more of time off and presents, and, between mouthfuls of cookies and stuffing, we’ll be looking for warmth and happiness vs. ROI and meetings. It’s been a hard year. Your customers

Write for an audience of one

Every text has an author and a reader. The author—you—tells a story. Whether it’s a business pitch or a blog post, a piece of fiction or a strictly academic text. However, there’s also a person on the other side of the screen, the person who reads the words once they’re published—the reader. When writing, you should always keep the reader

It’s national novel writing month!

If you’ve got a story brewing in you and have been looking for an excuse to write it down, look no further. It’s National Novel Writing Month! National Novel Writing Month, or NaNoWriMo for short, is a global event that draws in writers from all over the world. This creative writing project inspires people to commit to writing a 50,000-word

How to hire a ghostwriter

Have a story to tell but don’t have the time, or the energy, to put it on paper? Do you need someone to help you create a piece of writing to promote your business and bring in new customers? Whatever it is you need, you might be in need of a ghostwriter.