Find focus in a world full of distractions

In an ideal world, you’d sit down at your desk, inspired and eager to work, in a completely distraction-free setting. You’d open your laptop, and the words would just flow Real life, however, has little to do with that perfect reality. The kids are howling. The construction site down the street is drilling (again!). Someone has been calling or messaging

Create a clickable press release and boost your media presence

Sooner or later, pretty much every business owner stands before a very crucial task: writing a press release. This short communication, approximately a page long, will determine the media coverage of your event, service, or product. A news release can make or break your brand. A well-crafted one can help promote your business and build your relationship with the press.

How to stay sane – and solvent – between Thanksgiving and New Year’s

Grab your advent calendar; the holiday season is fast approaching! As you’re sipping mulled wine, eggnog, or hot chocolate, you’re probably thinking about how to promote your business in these uncertain and distracting times. Here are a few tips for getting the word out during the holidays. Adjust your promotion to the season. Perhaps longer hours are needed to avoid

How to break through to customers during the Holi-daze

Thanksgiving is right around the corner and in just a few days everyone will have a tummy full of turkey and a head full of dreams. We’ll be thinking more of time off and presents, and, between mouthfuls of cookies and stuffing, we’ll be looking for warmth and happiness vs. ROI and meetings. It’s been a hard year. Your customers

Write for an audience of one

Every text has an author and a reader. The author—you—tells a story. Whether it’s a business pitch or a blog post, a piece of fiction or a strictly academic text. However, there’s also a person on the other side of the screen, the person who reads the words once they’re published—the reader. When writing, you should always keep the reader

It’s national novel writing month!

If you’ve got a story brewing in you and have been looking for an excuse to write it down, look no further. It’s National Novel Writing Month! National Novel Writing Month, or NaNoWriMo for short, is a global event that draws in writers from all over the world. This creative writing project inspires people to commit to writing a 50,000-word

How to hire a ghostwriter

Have a story to tell but don’t have the time, or the energy, to put it on paper? Do you need someone to help you create a piece of writing to promote your business and bring in new customers? Whatever it is you need, you might be in need of a ghostwriter.

How to keep writing during COVID-19

We live in strange times. It’s something you’ve probably read a hundred times before and thought even more often. But it’s true that the coronavirus outbreak has affected all of us and altered the world we live in beyond recognition, bringing in uncertainty and anxiety. We all feel a lack of concentration, fatigue, and general uninspiredness. So, what to do

How to use your significant other to help you write

Your significant other plays a huge part in your life. And yet, sometimes, when running a business, you may not think of incorporating the most important person in your life into your venture. They may not know your business professionally, but their insights may prove vital to your success. No matter how amazing your idea for a company is, or

How to read like a writer

When reading for pleasure, readers do not pay close attention to the inner workings of the text. There’s a thing many casual readers fail to see, the most important of which is that every piece of writing has been created with a purpose in mind. Be it a novel, a news article, or a company blog post. Every writer has