The story goes that when Jony Ive and the team at Apple were building the iPad they used to carry around wooden blocks shaped like each of their designs. They’d tap at them, play with them, pretend to take notes. Each model iPad got them closer to the finished product. The same should be true of anything you try. Building
Do you want to write a book? A guest post? A white paper? Here’s how. There are two tricks we recommend when founders and other non-regular writers are trying to tackle a big project, be it an essay, a book, or a press release. They are simple and get easier with practice, just like anything. First, talk to yourself. You
Whoa, there, founder. Don’t pitch until you’re ready. Most founders can’t wait to tell the world about what they’ve built. But there’s an art to pitching and there’s a time for every pitch. When it comes to pitching, the rule of thumb is that you have to have something the funder or the journalist can try and use. You can’t
Writing is hard but “writing clean” helps. Hemingway once wrote that “there is nothing to writing. All you do is sit down at a typewriter and bleed.” That’s fine if you’re writing The Sun Also Rises, but it doesn’t help if you’re trying to write a memo or a marketing email. Our first bit of advice? Instead of pouring out