How to scan business cards to build your mailing list

Updating your mailing list shouldn’t be a chore, and it shouldn’t take up too much of your time. Of course, you can do it manually, but, let’s face it. There are better, more productive ways to spend your time than just typing in contact information into your mailing list. Alternatives? There’s an app for that. More than one, in fact.  Google

Why your company needs a content plan

Despite what many think, content strategy and content planning are not the same thing. Content strategy works like a theoretical background for your content creation. According to content strategist Kristina Halvorson, “Content strategy plans for the creation, publication, and governance of useful, usable content. What’s a content plan, then? It’s an operational plan for your publication process and is defined

How to use social media to promote your writing

So, you’ve had a fantastic idea for a blog post. You’ve chosen your topic, done the research, and written an amazing piece. You’ve even optimized it for SEO. Now, it’s been published on your website, and… that’s the end? Writing the post is only the first step in its publication process. No matter how great your piece is, it’s not

How to write an interesting blog post

Writing blog posts can help bring in new business and keep your clients coming back. Here are five tips for creating interesting, top-quality blog posts. Know your audience.Make sure you know your audience. Without that key focus, your content may be a bit of hit or miss. Depending on whom you’re targeting and who is reading your content, you might

Fun ways to add people to your mailing list

Newsletters, promos, and special offers can be a great way of bringing in new customers and more business. And yet sending out quality content means little if your mailing list is tiny and is not growing. Sure, a signup button on your website is a great start. So, put that button somewhere visible. Better yet, throw in a promo code.

Getting attention on Facebook

If done right, social media are a great opportunity to promote your business. Facebook, which still remains the largest social media platform, is no exception. By posting the right type of content at the right time, you’ve got a chance of getting new followers and, even more importantly, new clients. Like every other platform, there are some Facebook-specific rules to

Getting attention on Twitter

Social media presence can do wonders for your company. So, how can you utilize your Twitter account to the maximum? First thing’s first, decide what’s your content. By narrowing down the subjects from the get-go, you make your Twitter consistent and on-topic. While there’s a chance there’ll be a few hit-and-miss posts or topics, try to keep your posts brand-related.

Getting attention on Kickstarter

You’ve got an amazing product idea and no cash. Now what? Kickstarter has helped many successful products take off. No matter what your niche, there’s always a good chance of getting funding. Most funded Kickstarter campaigns range from Fidget Cube, card game Exploding Kittens, and the most successful Kickstarter campaign of all time—Pebble Time smartwatch, which received over $20 million

How to write a press release

Every company has to issue a press release sooner or later. This document is a piece of writing that informs the outside world about your company, and if written well, it may boost your business. Here are five tips for writing an attention-grabbing press release and a press release cheat sheet. Tip 1. Press releases are for news only. It

Should you buy a separate mechanical keyboard?

Should you invest in a mechanical keyboard? The answer depends on a number of factors. Do you write more than just an occasional email or blog post? Do you write daily or, at least, most days? Do you struggle with typing speed? Are you prone to typos? Is your inbuilt laptop keyboard uncomfortable? Do you suffer from joint pain at