Targeting busy customers in the back-to-school season

Back-to-school season is upon us. The school has started, the universities are opening, and people are opening their wallets to foot the bill for all the back-to-school essentials.  The Deloitte back-to-school survey expects this year’s shopping expenses to skyrocket due to inflation, driving up spending up to 8%, with the market size “estimated to be $34.4B, up 5.8% YoY.”  However,

How to write eye-catching summer content

It’s hot and sunny, and many of us are now daydreaming about sitting on a beach with a cocktail in hand, not a worry in our minds. Some lucky ones are living the dream and have already departed on their summer vacation trips. However, when the weather is hot, and everyone’s minds are turned to relaxation and work is not

AI and the Future of News

Worried AI will steal your job and make journalists and copywriters obsolete? AI is getting more sophisticated and can do things many wouldn’t have believed possible decades ago. However, will it take over news reporters’ jobs altogether? According to an experiment conducted by Financial Times, that’s unlikely. It proved that journalists have nothing to fear when it comes to keeping

How to announce a price increase

It’s never easy to tell your customers you’re raising prices. However, when the prices of everything are constantly on the rise, inflation is nearing the 40-year high, and with the consumer price index accelerating to 8.3% in April, price increases might just be inevitable. Remember, no one expects you to keep your prices unchanged forever; it’s simply not possible. But

Building Community Is Key to Modern PR

People need a sense of community. A 2018 Cigna research showed that almost half of Americans felt lonely; this feeling must have been only exacerbated by the pandemic. While many social interactions have been replaced by social media, people still need a sense of belonging. That’s where building a community comes in. By creating a community around your brand or

How to Create an SEO-Friendly Landing Page

We’ve already discussed how to create a landing page. Now, let’s have a look at how to keep your landing page SEO-optimized. It’ll help you get more organic traffic and hopefully, more clients. Here are five tips on creating an SEO-friendly landing page.  URL matters Your URL is like your business card—it should provide search engines with your most important details.

Pillar Page and Topic Clusters

Google searches determine how many people find your website and choose to click on it. We’ve already touched upon many different aspects of SEO, but even with amazing keyword research, regular content, and optimized content, your organic website traffic might not be what you’re hoping for. That’s where a pillar page and topic clusters can help. What’s a pillar page?

How to Write a Landing Page Copy

Your landing page copy is often the deciding factor whether you’ll get a new customer, so it’s important to get it right. A long-winded description of your product is a no-no; even if it’s the best on the market, it’s not going to get a lot of attention. Make sure your landing page copy is interesting, simple, and informative (here

Website SEO optimization: rank higher in Google search results

We’ve already discussed some aspects of SEO writing, but let’s have a look at the technical side of SEO website optimization. Unfortunately, even the best-optimized content won’t rank high (or at all) in the search engine results if the technical aspects of a website are not SEO-optimized. According to Yoast, your website needs to be fast and easy to crawl.

How to Hire a Writer

No matter what your business does, whether big or small, you’ll always need a content creator. Finding the right writer to hire for your company might take time, but the process is worth it—a good writer will create content your customers will want to read and will bring in new business. You might need a content creator for many things: