It sure can be frustrating when your content doesn’t get the attention it deserves. By avoiding these six common mistakes, you can easily make better content and get your readers’ attention.
Unremarkable, boring headline
The headline is the first thing your audience sees, so make sure it’s exciting and creative. However, avoid clickbait-sounding headers. They are viewed as unprofessional and may annoy your readers.
Spelling and grammar mistakes
In the best-case scenario, spelling and grammar mistakes can make your content less attractive and more difficult to understand. At worst, they can twist the entire meaning of your article or make it completely incomprehensible. Using dedicated editing tools like Grammarly or reaching out to editors is an excellent way to ensure your article is flawless.
Nobody wants to read chaotic and messy text. Consider what you actually want to write about and plan out your content. Remember to create separate paragraphs for each subject you wish to cover. You can include a summary at the end of your article to give your readers a tl;dr version. For longer pieces, you can also provide a table of contents.
Outdated or trivial content
As a content creator, you should always be up to date with the latest news. Writing about recent events is an excellent way to get your audience interested. Your content should always have a clear purpose; don’t just push out new content for the sake of engagement if you have nothing to post.
Too many numbers, not enough visuals
Numbers and data are important, but let’s be honest, they can easily bore your audience. Instead of filling your article with raw data, make a much more eye-catching graph or infographic. Visual aids enhance our learning skills by 400%, making the post more memorable. There is also an added bonus to adding visuals to your content: You’ve got additional content for your social media.
Not providing necessary credits
The idea is simple: always make sure you have the right to use the content you’re using and provide credits. If you’re quoting someone, provide sources. If you’re using copyrighted materials, ensure you have the right to use them. If you don’t have the funds to pay creators for copyrighted materials, use free sources like Unsplash or Pexels.
Ignoring your readers
Listen to your readers. Be open to their needs and interest, and create something they want to read. Reading comments and suggestions is one way to do this.
Do you need some help with editing your content? Let us know, we’d love to help!