There’s no one correct answer to this question, unfortunately. However, there are a few factors you might take into account while deciding what’s the best time to publish a blog post.
Afternoon and evening posts get the most shares.
According to a TrackMaven research study, 3pm EST blog posts get the most shares. However, due to the sheer volume of posts published at that time, they might get lost in the crowd. Shareability continues to be high until late evening, so you might consider posting slightly later to be noticed.
Posting in the morning will give you the most traffic.
Social media scientist Dan Zarrella found in his research that most people read in the morning. Therefore, post your articles in the morning on workdays (Monday to Friday) to get the most reads.
Post on Saturday to get comments.
Do you want a lot of engagement? To get the most comments, post on Saturday morning. That’s when people have the most time to engage with your writing. Therefore, this might be the best time to publish an opinion piece, Zarrella claims.
Consistency is key.
Post often and at similar times. While the dream is to post daily, it might not always be sustainable, especially for smaller businesses. According to HubSpot research, small brands should aim to publish three to four pieces weekly. Larger companies should try to post four to five posts weekly. This approach will help new pieces “have time to gain traffic,” while updated posts will have enough time for a proper boost, research claims.
Luckily, blog posts have a long lifetime, unlike tweets or social media posts. If relevant, they can be read even years after publication. Promote your posts on social media and they’ll get even more traction.
If you need help coming up with the topic for your next blog post, here is an interesting piece on generating blog ideas.
Not sure whether your posts are the best they can be? Contact us, and we can help.