Your landing page copy is often the deciding factor whether you’ll get a new customer, so it’s important to get it right. A long-winded description of your product is a no-no; even if it’s the best on the market, it’s not going to get a lot of attention. Make sure your landing page copy is interesting, simple, and informative (here
We’ve already discussed some aspects of SEO writing, but let’s have a look at the technical side of SEO website optimization. Unfortunately, even the best-optimized content won’t rank high (or at all) in the search engine results if the technical aspects of a website are not SEO-optimized. According to Yoast, your website needs to be fast and easy to crawl.
No matter what your business does, whether big or small, you’ll always need a content creator. Finding the right writer to hire for your company might take time, but the process is worth it—a good writer will create content your customers will want to read and will bring in new business. You might need a content creator for many things:
Is SEO really that important when writing content? It’s a question we’ve been getting for some time from our readers so let us explain. Let’s first have a look at what SEO is. Search engine optimization (or SEO, for short) affects your visibility online. It’s a set of guidelines to optimize your content to get higher rankings in search engines’
You’ve got an amazing idea for a book but don’t know where to start? Unfortunately, there’s no one-size-fits-all method for writing a book. In fact, if you ask published writers how to write a book, they’ll give you various, sometimes conflicting, answers to this question. Your approach might depend on what you’re writing. Nonfiction writing, especially academic writing, might require
You’ve got an idea for a bestseller. Perhaps you even have the manuscript ready. Now, what? It’s time to pitch your idea to the publishers and write a book proposal. A book proposal is basically a business plan for your book. This document is designed to get the publisher’s attention and get the book published. Its main purpose is to
Do you have to get your writing done but have absolutely no motivation to sit down and do it? Does every Word session feel like a battle that you’re losing? Everyone has trouble getting in the mood to start writing from time to time. Here are some hacks to get the creative juices flowing. Create a writing space. If you’re
You’ve just signed a contract with a content provider. Here’s how to make the most out of that collaboration. Everything starts with a good brief. Let’s begin with what a brief should be. A project brief is a short document that sums up key details relating to a project, giving the content creator working on your project clear guidelines and
There’s no one correct answer to this question, unfortunately. However, there are a few factors you might take into account while deciding what’s the best time to publish a blog post. Afternoon and evening posts get the most shares. According to a TrackMaven research study, 3pm EST blog posts get the most shares. However, due to the sheer volume of
The time of day you send out your content matters. No matter how amazing your newsletter or other promotional materials will be, they’re a wasted effort if they chill in someone’s inbox unopened. What day and time you send emails will directly impact your open rates and click-through rates. Everyone’s inboxes are always overflowing with content. So, what’s the deciding