So you, your CEO, or your client wants to make a name for themselves. That’s great. But the only way to win in the thought leadership game is through bylined articles in major publications which lead to speaking spots and further media and academic attention. The first tool – the byline article – is usually the hardest to acquire. Here are
Building a corporate blog is a tough job and folks who haven’t written very much for public consumption can find themselves stuck. Here are some tips from real pros who write daily. The tl;dr? Writing takes practice and you should treat it like any skill by spending time and effort on getting it right. Here’s a guide to making the
It sure can be frustrating when your content doesn’t get the attention it deserves. By avoiding these six common mistakes, you can easily make better content and get your readers’ attention. Unremarkable, boring headline The headline is the first thing your audience sees, so make sure it’s exciting and creative. However, avoid clickbait-sounding headers. They are viewed as unprofessional and
Writers rejoice! Your jobs are safe. As we all know, AI-generated text isn’t exactly the best. In fact, three in five people say they prefer text written by people to that created by machines. There are also some issues with the computer-generated text; for many, the most important one might be that Google flags AI-generated content as spam. An experiment
Back-to-school season is upon us. The school has started, the universities are opening, and people are opening their wallets to foot the bill for all the back-to-school essentials. The Deloitte back-to-school survey expects this year’s shopping expenses to skyrocket due to inflation, driving up spending up to 8%, with the market size “estimated to be $34.4B, up 5.8% YoY.” However,
It’s hot and sunny, and many of us are now daydreaming about sitting on a beach with a cocktail in hand, not a worry in our minds. Some lucky ones are living the dream and have already departed on their summer vacation trips. However, when the weather is hot, and everyone’s minds are turned to relaxation and work is not
Worried AI will steal your job and make journalists and copywriters obsolete? AI is getting more sophisticated and can do things many wouldn’t have believed possible decades ago. However, will it take over news reporters’ jobs altogether? According to an experiment conducted by Financial Times, that’s unlikely. It proved that journalists have nothing to fear when it comes to keeping
It’s never easy to tell your customers you’re raising prices. However, when the prices of everything are constantly on the rise, inflation is nearing the 40-year high, and with the consumer price index accelerating to 8.3% in April, price increases might just be inevitable. Remember, no one expects you to keep your prices unchanged forever; it’s simply not possible. But
People need a sense of community. A 2018 Cigna research showed that almost half of Americans felt lonely; this feeling must have been only exacerbated by the pandemic. While many social interactions have been replaced by social media, people still need a sense of belonging. That’s where building a community comes in. By creating a community around your brand or
Google searches determine how many people find your website and choose to click on it. We’ve already touched upon many different aspects of SEO, but even with amazing keyword research, regular content, and optimized content, your organic website traffic might not be what you’re hoping for. That’s where a pillar page and topic clusters can help. What’s a pillar page?