Google searches determine how many people find your website and choose to click on it. We’ve already touched upon many different aspects of SEO, but even with amazing keyword research, regular content, and optimized content, your organic website traffic might not be what you’re hoping for. That’s where a pillar page and topic clusters can help.
What’s a pillar page?
It’s a page that’s the basis for a topic cluster. It broadly covers all aspects of one topic while leaving more room for explanation in other posts. Since it covers all the aspects of the topic it’s trying to rank on; it’s usually longer than a typical blog post.
According to databox, blogposts are usually around 1,000-1,500 words long. Pilar pages are much longer, they can even be 10k+ words, but they’re not as in-depth as blog posts.
That’s where cluster content comes in. Cluster posts link back to the topic providing more detailed information regarding different aspects of the topic. By hyperlinking back to the pillar page, its relevance is heightened, boosting your SEO.
How to create a pillar page?
Consider what your customers are interested in, what topics are important to your business, and identify keywords. Figure out what topic you want to create a long post about and identify what keywords are related to it, and how you can later expand on it in cluster posts.
For instance, you want to create a pillar page on SEO. You discuss different aspects of SEO, how it affects your google search ranking, how to write a well-optimized blog post, the dos, and don’ts of SEO, etc. And then, you create more in-depth blog posts about each of these topics, backlinking to your pillar post.
Have you created a pillar page and want us to have a look? Let us know; we’d love to help!