It’s never easy to tell your customers you’re raising prices. However, when the prices of everything are constantly on the rise, inflation is nearing the 40-year high, and with the consumer price index accelerating to 8.3% in April, price increases might just be inevitable. Remember, no one expects you to keep your prices unchanged forever; it’s simply not possible. But
People need a sense of community. A 2018 Cigna research showed that almost half of Americans felt lonely; this feeling must have been only exacerbated by the pandemic. While many social interactions have been replaced by social media, people still need a sense of belonging. That’s where building a community comes in. By creating a community around your brand or
We’ve already discussed how to create a landing page. Now, let’s have a look at how to keep your landing page SEO-optimized. It’ll help you get more organic traffic and hopefully, more clients. Here are five tips on creating an SEO-friendly landing page. URL matters Your URL is like your business card—it should provide search engines with your most important details.
Google searches determine how many people find your website and choose to click on it. We’ve already touched upon many different aspects of SEO, but even with amazing keyword research, regular content, and optimized content, your organic website traffic might not be what you’re hoping for. That’s where a pillar page and topic clusters can help. What’s a pillar page?
Your landing page copy is often the deciding factor whether you’ll get a new customer, so it’s important to get it right. A long-winded description of your product is a no-no; even if it’s the best on the market, it’s not going to get a lot of attention. Make sure your landing page copy is interesting, simple, and informative (here
We’ve already discussed some aspects of SEO writing, but let’s have a look at the technical side of SEO website optimization. Unfortunately, even the best-optimized content won’t rank high (or at all) in the search engine results if the technical aspects of a website are not SEO-optimized. According to Yoast, your website needs to be fast and easy to crawl.
No matter what your business does, whether big or small, you’ll always need a content creator. Finding the right writer to hire for your company might take time, but the process is worth it—a good writer will create content your customers will want to read and will bring in new business. You might need a content creator for many things:
Is SEO really that important when writing content? It’s a question we’ve been getting for some time from our readers so let us explain. Let’s first have a look at what SEO is. Search engine optimization (or SEO, for short) affects your visibility online. It’s a set of guidelines to optimize your content to get higher rankings in search engines’
Search engine optimization (SEO) is a set of guidelines to optimize your content to get higher rankings in search engines’ results. It can help make your content clearer and more easily understandable, all the while bringing more traffic to your website.
You’ve got an amazing idea for a book but don’t know where to start? Unfortunately, there’s no one-size-fits-all method for writing a book. In fact, if you ask published writers how to write a book, they’ll give you various, sometimes conflicting, answers to this question. Your approach might depend on what you’re writing. Nonfiction writing, especially academic writing, might require