Will AI replace human editors?

Pundits – human and otherwise – are all talking about the potential of AI technologies and their implications for various industries. In this context, one question that often arises is whether AI will ever replace human editors. Our perspective on this is straightforward: it’s highly unlikely.  Here’s our view: artificial intelligence will be replaced by augmented intelligence. Like the mythical

How to write a guest post for a major publication

Getting a guest post on a major blog is important for a few reasons. First, it puts you front and center of major conversations, placing your name – and your company’s name – right in the limelight. Next, it’s vital for link farming, allowing your site to get some solid SEO by hitching yourself to another successful site. Plus it’s

Marketers, creatives, and journalists are, in a word, hosed.

If you’ve watched the jobs market at all, you’ll have noticed that companies are laying off marketers, writers, and creatives and not hiring them back. Our own research has shown that this is 100% due to the rise of AI and the fear CEOs and hiring managers have when it comes to how deep the danger really is. In short,

This is the new pitch deck you need to build right now

by John Biggs Every company dreams of having a sales deck that not only explains its product but persuades potential clients to believe in its value. While I’ve seen countless decks, none struck me as profoundly as the one from Zuora, a subscription management platform. Special thanks to my buddy Paul Walsh for bringing it to our attention. Understanding the Deck’s Magic First,

Mastering the Art of Copywriting in the Digital Age

In the digital age, crafting compelling copy is not just a skill, but an art form. It requires a blend of creativity, strategic thinking, and a deep understanding of the audience’s needs. Here are some expert tips on how to master this art and create engaging, effective content. Consider the problem your copy is solving. Prioritize your audience’s needs over

Why produce content?

Making content for yourself or your company seems like a waste of time. But there is a reason to produce public creativity, be it commentary, blog posts, or even code commits. In short, it gives you and your company a leg up in everything from negotiations, outreach, to customer interaction. Consider this post by Simon Willison, a programmer and blogger:

Prompt engineering for ChatGPT

Prompt engineering. You hear the words and a chill runs up your spine. I thought we weren’t supposed to be programming with this AI revolution. Here’s the good thing: you aren’t. Prompt engineering isn’t a process, it’s a strategy. It will help get better results when using ChatGPT. Regardless of the version of ChatGPT you are using, these techniques are

The 4 easiest ways to use AI right now

No matter what you need AI for, there’s likely an AI tools available that will suit your needs. With so many options available in the market, however, it can be hard to decide. In this article, we will explore the four best AI tools available for use right now. ChatGP ChatGPT is generally hailed as the best original AI tool.

Building my own guillotine

By John Biggs I’ve been messing with generative AI for the past month or so and, over the last few weeks, I’ve finally put together something extremely interesting. But first, some context. When I first started blogging, I used to write 28 posts a day. We’d get paid by the post and for traffic so the goal was to get