Why produce content?

why produce content

Making content for yourself or your company seems like a waste of time. But there is a reason to produce public creativity, be it commentary, blog posts, or even code commits. In short, it gives you and your company a leg up in everything from negotiations, outreach, to customer interaction.

Consider this post by Simon Willison, a programmer and blogger:

The vast majority of candidates have little to no evidence of creativity in public at all. The same is true for many of the best engineers I have worked with.

As a hiring manager, this means you have to learn how to source candidates and interview effectively: you don’t want to miss out on a great engineer just because they spent all of their energy making great products for prior employers rather than blogging, speaking and coding in public.

But as a candidate, this means you can give yourself a big advantage in terms of standing out from the crowd with a relatively small amount of work.

In other words, getting your name out there, be it in the form of a blog post or simply a bit of social media commentary, can only help. Obviously spending hours on Twitter – sorry, X – isn’t useful. That said, spending a little time weekly or even daily reading the news, reposting a story or two, and generally interacting with your industry can pay dividends.

See our other posts for some inspiration on how to create more content and tips how to write better.

Want to create an instant news blog? Drop us a line or try copydesk.pro. Otherwise, let us know what kind of content you’re looking for and we can definitely help.

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