Joanna Biggs

AI is someone else’s intelligence

We came across a very interesting article about AI that everyone should consider before, well, laying off an entire design team or in-house marketing group. It’s by Jonathan Zdziarski. In the piece he writes that AI isn’t artificial intelligence, it’s someone else’s intelligence. We’ll quote liberally here because these points are important: The danger of this type of ML is

AI Content Creation – an interactive course led by John Biggs

Like you, I’ve been thinking a lot about how AI and new technologies will soon change our lives, careers, and the world. Unlike many, I’m not afraid of AI. In fact, I’ve embraced it. I’d like to offer a two-hour class on how I use AI tools to assist me in my day-to-day writing, including how I write an entire

John’s new book, Pitch Decks for Founders, is available now

“Send me your deck.” Every founder has heard this and, if you’re not prepared, the result is often fear and confusion. What’s a deck? Is it a presentation? A document? A business plan? What should go in your deck? How should you write it? Who should write it? What does a modern deck look like? And then there are all

When you write, Save the Cat

The hero’s journey. It’s what every novel, short story, movie, and show is based on. Kurt Vonnegut outlined a few versions of that journey: the Cinderella story, the Man in Hole, the Boy Meets Girl. Authors use these plots to build the content you love. Most recently, however, they’ve been using something called Save the Cat. It’s a three-act structure

Why you shouldn’t depend on AI for email newsletters

We asked our ChatGPT assistant, Quickbeast, to write a newsletter with a prompt: Write a 500-word post about why you shouldn’t depend on AI for email newsletters. This is what we got: by Quickbeast Email newsletters are a great way to keep your customers informed about your business and its offerings. However, it is important to remember that relying solely

How I use GPT-3 to save five minutes or less a day

by John Biggs I create a lot of content. Way too much. I blast it out, forget about it, and then make some more. I’m used to it and I’ve been doing it for decades. Like most content slingers, I find ChatGPT to be simultaneously exciting and repellent. It’s exciting because it produces content that is eminently readable. Repellent because

How to try GPT3 right now

by John Biggs If you’ve been hanging out waiting to use ChatGPT then I’ve got something for you. I coded this up yesterday and thought it might be a fun tool for you all to try. It’s basically an interface to GPT-3 that connects to the API via the code I shared last week. You can try it out at

How to use GPT3 to augment your creativity

by John Biggs First, this post wasn’t written using GPT3. I’m not that self-destructive. But I’m here to tell you that when it comes to starting long-form content for your blogging or marketing needs. As I noted before, the current crop of AI-assisted tools is designed to make aesthetic sense, not literal sense. The writing that these tools provide, be it code or

How to work from home

by John Biggs I’ve been working from home for twenty years. At this point in my career, I actually like going into an office once in a while, if only for the free snacks, but I would never commute nor would I go in if I didn’t have an absolute need, like a video shoot or something that required my

How to handle content management during a layoff

An ill wind is blowing in the markets these days and you might be in the unenviable position of weathering a layoff. Here are some tips for maintaining content continuity when you might be losing employees in a layoff. Prioritize content processes  Create a spreadsheet or Airtable of all content that needs to be written, has been written, and has been edited/posted.