Joanna Biggs

How to break through to customers during the Holi-daze

Thanksgiving is right around the corner and in just a few days everyone will have a tummy full of turkey and a head full of dreams. We’ll be thinking more of time off and presents, and, between mouthfuls of cookies and stuffing, we’ll be looking for warmth and happiness vs. ROI and meetings. It’s been a hard year. Your customers

Write for an audience of one

Every text has an author and a reader. The author—you—tells a story. Whether it’s a business pitch or a blog post, a piece of fiction or a strictly academic text. However, there’s also a person on the other side of the screen, the person who reads the words once they’re published—the reader. When writing, you should always keep the reader

It’s national novel writing month!

If you’ve got a story brewing in you and have been looking for an excuse to write it down, look no further. It’s National Novel Writing Month! National Novel Writing Month, or NaNoWriMo for short, is a global event that draws in writers from all over the world. This creative writing project inspires people to commit to writing a 50,000-word

How to hire a ghostwriter

Have a story to tell but don’t have the time, or the energy, to put it on paper? Do you need someone to help you create a piece of writing to promote your business and bring in new customers? Whatever it is you need, you might be in need of a ghostwriter.

How to keep writing during COVID-19

We live in strange times. It’s something you’ve probably read a hundred times before and thought even more often. But it’s true that the coronavirus outbreak has affected all of us and altered the world we live in beyond recognition, bringing in uncertainty and anxiety. We all feel a lack of concentration, fatigue, and general uninspiredness. So, what to do

How to use your significant other to help you write

Your significant other plays a huge part in your life. And yet, sometimes, when running a business, you may not think of incorporating the most important person in your life into your venture. They may not know your business professionally, but their insights may prove vital to your success. No matter how amazing your idea for a company is, or

How to read like a writer

When reading for pleasure, readers do not pay close attention to the inner workings of the text. There’s a thing many casual readers fail to see, the most important of which is that every piece of writing has been created with a purpose in mind. Be it a novel, a news article, or a company blog post. Every writer has

Pitching during a pandemic

Today we celebrate John’s new book, Get Funded! and offer a bit of advice on how to get things done in a pandemic. If you’re building a business, you’re going to be pitching. And if you’re pitching today, during COVID, you are going to be pitching virtually. This is classic good news, bad news situation. The good news: VCs and

People love human stories. Tell them one.

What makes your business different than all your competitors’? What makes you special? You might be tempted to simply share data, facts, and figures to draw in customers. However, paradoxically, that’s not the most effective strategy at your disposal. It’s not facts and figures that stay in your consumers’ minds; the human brain is simply not wired that way. The

Invent 10 New Things A Day

Out of ideas? You just haven’t looked. Look around you. What can you fix? Author Ray Bradbury famously wrote a short story a day for decades, resulting in a library of fiction unmatched in modern Sci-Fi. As we’ve said before, the trick to success is constant repetition. But you’re not writing Sci-Fi. You’re building businesses. So, as we said, look