Targeting busy customers in the back-to-school season
Back-to-school season is upon us. The school has started, the universities are opening, and people are opening their wallets to foot the bill for all the back-to-school essentials. The Deloitte back-to-school survey expects this year’s shopping expenses to skyrocket due to inflation, driving up spending up to 8%, with the market size “estimated to be $34.4B, up 5.8% YoY.” However,