September 2022

When to use AI-generated content

Writers rejoice! Your jobs are safe. As we all know, AI-generated text isn’t exactly the best. In fact, three in five people say they prefer text written by people to that created by machines. There are also some issues with the computer-generated text; for many, the most important one might be that Google flags AI-generated content as spam. An experiment

Targeting busy customers in the back-to-school season

Back-to-school season is upon us. The school has started, the universities are opening, and people are opening their wallets to foot the bill for all the back-to-school essentials.  The Deloitte back-to-school survey expects this year’s shopping expenses to skyrocket due to inflation, driving up spending up to 8%, with the market size “estimated to be $34.4B, up 5.8% YoY.”  However,