November 2020

How to break through to customers during the Holi-daze

Thanksgiving is right around the corner and in just a few days everyone will have a tummy full of turkey and a head full of dreams. We’ll be thinking more of time off and presents, and, between mouthfuls of cookies and stuffing, we’ll be looking for warmth and happiness vs. ROI and meetings. It’s been a hard year. Your customers

Write for an audience of one

Every text has an author and a reader. The author—you—tells a story. Whether it’s a business pitch or a blog post, a piece of fiction or a strictly academic text. However, there’s also a person on the other side of the screen, the person who reads the words once they’re published—the reader. When writing, you should always keep the reader

It’s National Novel Writing Month!

If you’ve got a story brewing in you and have been looking for an excuse to write it down, look no further. It’s National Novel Writing Month! National Novel Writing Month, or NaNoWriMo for short, is a global event that draws in writers from all over the world. This creative writing project inspires people to commit to writing a 50,000-word