July 2020

Whoa, there, founder. Don’t pitch until you’re ready. Most founders can’t wait to tell the world about what they’ve built. But there’s an art to pitching and there’s a time for every pitch. When it comes to pitching, the rule of thumb is that you have to have something the funder or the journalist can try and use. You can’t

Writing is hard but “writing clean” helps. Hemingway once wrote that “there is nothing to writing. All you do is sit down at a typewriter and bleed.” That’s fine if you’re writing The Sun Also Rises, but it doesn’t help if you’re trying to write a memo or a marketing email. Our first bit of advice? Instead of pouring out